In addition to capturing customers’ attention, do you also want to engage them in your message? You can do this with interactive displays and touchscreens with digital signage.
Dynamic displays allow you to show moving images. Interactive displays and touchscreens with digital signage go a step further: they encourage action.
So, people decide themselves what information they view or they obtain information according to their context or situation.
A touchscreen with digital signage is a powerful tool to dialogue with customers and passers-by. If people see a custom message, there is a greater chance they will remember it.
Furthermore, you can also collect specific information on who viewed what, where, when and how. Based on this, you can adapt your communication even better to your target group.
The sky is the limit for interactive displays and touchscreens with digital signage. Some possible applications are:
But remember: what you can do with an interactive display depends especially on creativity, yours and ours.
This makes interactive digital signage suitable for all possible sectors, from real estate through to retail and B2B.
While it is true that you can engage people much more strongly in your message if you use a touchscreen with digital signage, you still need to persuade them to start using the screen.
To get people to interact, you need to think carefully about the content you show on the screen.